Analysing Marketing Opportunities

Introduction An Australian company Nutrigoods Pty Ltd which has two distribution centres crossways Melbourne has developed a new eat caryopsis; Nutrilicious. This breakfast cereal is designed to have high nutrients and a keen taste. Marketing is an placemental function and a set of processes for creating, communicating and delivering book dear to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders (Kotler et al., 2007). The conclude of this essay is to analyse the external factors, or Macro-environment meet the maturement of Nutrilicious breakfast cereal. This analysis will develop the explore take for the strategic planning phase of development, it will avail to approach pattern the planning of marketing strategies and provide brainstorm on the crush way to implement the new cereal into the appropriate maneuver market. Demographic The stinting Environment The Economic Environment is defined by K otler et al. (2007) as “Factors that affect consumer get advocate and pass patterns”. Current macro-environment economic trends in sign incomes and the inequality mingled with the high and low income households, effect the buy power of consumers.

In a ten year comparison in the midst of 1984 and 1994 in spite of appearance the Australian Bureau of Statistics (2006), household liquid income increased by 52% in the last-place income quintile compared to 71% in the highest quintile change magnitude the gap between these households. According to the Australian Bureau of Statistics (2006), in the sa me timeframe, the purchase power of the li! ght percentile was decay by 9% while the highest percentile gained a 2.5% of disposable income, increasing their buying power. This finding suggests that Nutrigoods should consider different set approaches for different geographical areas, such as placing their product at a lower price for discount food stores and a higher determine approach for the more elite suburbs. Another...If you fate to get a full essay, order it on our website: OrderCustomPaper.com

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