Green Mountain Coffe

Executive Summary          discolor potbelly coffee noodle Roasters, Inc is growing chasten along side the fastest mass of the coffee industry, the mellowed-end specialness coffee food market. park deal is a product attraction in this category; they stress quality and enjoyment of their product. green Mountains objective lens market is no heading wholesalers. verdure Mountain has over 5,000 wholesale accounts that soon account for 94% of their revenue. In general this report is an overview of the lodge that is Green Mountain drinking chocolate Roasters, their industry, target markets, environmental enchants, competition, and most importantly their strategy.         Green Mountain Coffee Roasters began in 1981 as a runty café in rural Vermont. today the company boasts a 90,000 squ be feet distribution and roasting installment in Waterbury, Vermont, where the company is based. Green Mountain Coffee Roasters has a strong regional straw man in the Northeast and is gaining market share in another(prenominal) parts of the country. It has an extensive wholesale operation as surface as a order mail and Internet business. Green Mountain is a leader in the intensity direct coffee industry. The company roasts 60 varieties of high quality Arabica coffees including perfect blends and flavored coffees that it sells under the Green Mountain Coffee Roasters Brand name. The bulk of their revenue comes from their wholesale operation, which services restaurants, supermarkets, specialty food stores, dodge stores, hotels, universities, airlines, and offices.         The coffee industry has shifted towards specialty coffees in recent years. Consumer education, wider availability, and the publication of up scale coffee shops passim the country amaze driven the demand for these specialty coffees that are higher priced than natural coffees. According to the National Coffee Assoc iation, quaternity out of five-spot Americ! an consumers consider themselves coffee drinkers; on average an estimated cd million cups of coffee are consumed in the U.S. each day. speciality coffees... If you want to get a broad essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper