Southwest Airline Case Essay Example | Topics and Well Written Essays - 1750 words - 1

Southwest Airline causal agent - Essay Examplech eventually was Southwests primary strength and single of the major subscriber of their success), can further promote company loyalty among its employees which in return will definitely forego not just great but rather, excellent customer service that will fully requite their customers.Southwest Airlines success story was definitely not an easy business venture to accomplish because, as a new entrant in the mienline industry way back in the seventies, they had to involution out large and well-established airline companies such as Continental Air just to be capable to gain shares in the market and also, they even have to unfortunately adhere on to (unfair) state policies, one of which was the so-called Wright Amendment, whose alleged intention was to slow down Southwests progress Southwest Airlines (A) p.53. precisely despite all the obstacles hindering their company growth, Southwests strategy in confronting this dilemma however , downstairs the leadership of Herb Keller the companys CEO, was to give more(prenominal) focus into improving its services more for their customers satisfaction and delight rather than be provoked and get depressed by the imposed threats of their competitors. Among the former(a) winning strategies that Southwest have fostered, which eventually spring-boarded their competitiveness, were to fly to airports that are underutilized and close to a metropolitan field of force (convenient for tourists and especially for business travelers), frequent on-time departures and arrivals, non-stop flying (from point-of-origin to destination), faster turnarounds (meaning, more time flying in the air than being on the ground), of course having low-cost fares which obviously is very attractive to customers, and best of all, their unsurpassed role customer service Southwest Airlines (A) p.55.But to give emphasis on the major competitive returns of Southwest against all of their competitors is th eir cost-saving structure because of their longer or non-stop