Strategic Role of Information Systems in Contemporary Business Essay

Strategic Role of Information Systems in Contemporary Business Organisations - Essay ExampleBehind the Google search locomotive IT infrastructure are commodious server farms and storage databases that enable the production of significantly high computational processing power. There is speculation about Googles server farms, terabytes of storage disks box into shipping containers in order to allow for more set-ups of server farms around the world (Spencer 201135). These infrastructures are then distributed across numerous independent, which further provide resources for tally computing. The arrangement has enabled Google to expand its market worldwide, surpassing the 100 billion horses market capital as well as gaining admiration and respect all everyplace the globe. Additionally, the paper uses Porters 5-forces approach to elaborate the competitive environment of the keep company as well as highlights its competitive advantages. Introduction The Google search railway locomotive is among the most widely used search engines in the globe. The firm has captured the hearts of information-craving individuals searching the web for everything and anything in their imagination. The growth of the company has been tremendous, dominating the search engine market by more than 60% worldwide (Scott 2008162). Additionally, the firm currently has a market capital approaching the 200 billion dollars mark, which economically suggests that the company is doing great. The company capitalizes on information technology strategies to expand its market share, including purifyment of its unique search engine algorithm as well as association management techniques (Dalkir 2005122). This paper seeks to analyze the conceptual framework of Googles strategies and the application of knowl environ management concept in developing and sustaining the strategic capabilities and the competitive edge of the company. The research strategy focuses on the recent adoption of experience managem ent techniques in the search engine, as well as new(prenominal) application similar the new social network Google Plus. The paper utilizes materials from educative and scholarly articles, journals, and books. Conceptual Framework The success of Google in the web-based search engine industry is attributed to the adoption of knowledge management principles in its search technology. Knowledge management is a powerful tool that Google has incorporated at the centre of its search paradigm (Fernandez and Leidner 200881). The search technology design is in such a manner that it polls the collective judgment of many web creators to optimize its search results. Consequently, the company has created a multi-billion dollar business empire from super-targeted advertisements that give magazines and newspaper classified a run for their money. Google was a first-mover in the many/ordinary business model, leaving most of the other competitors on the few/expert model (Bottletree Books 201123). The company capitalizes on the fact that search results be ranked based on collective judgment. The search results improve as more people conduct web search using their application, enabling Google to associate relevant contents with keywords. Findings and Analysis The development of search engines began in early 1990s with aims of facilitating