Technology in the school Essay Example | Topics and Well Written Essays - 750 words

Technology in the school - turn up ExampleThey have no time to think about the damaging consequences. An individual gives highest priority to the time-saving products, without m consumption about its concerns on body, mind and soul. In this essay, apparently on a simple topic, Ed bell sounds the warning bell about the consequences of showing disrespect to some of the natural ways of doing things and advises the necessity of avoiding mechanistic movements. He makes the following statement Although technology has improved society in galore(postnominal) ways, we use it indiscriminately, non distinguishing the good from the bad (470).According to the author, technological advancement does not always contribute to the welfare of human beingskind. He lists the advantages and disadvantages of raking vs. blowing the leaves and in the process creates a new pattern of thinking, and throws questions about the tendency of the human being to challenge the work the nature in a thoughtless manner. (472)Beautiful gardens are built with care. When the roaring machines attack the greenness of the yard, it looks like the demons sequester over and are out to destroy nature. The author depicts the advantages of using leaf rakes versus blowing (using vacuums) victimization rakes is considered as an antiquated method and the progressive individuals argue that leaf rakes need to be consigned to the annals of history. undoubtedly the blower has some advantages like time saving, and the technical ability to remove leaves from close spaces and easy to use especially for individuals with disabilities. Blowers or vacuums also do the job of shredding the leaves and make available ready-to-use mulch. But the advantages of raking are many and it is a pleasant and not a noisy system. Ed Bell argues, But even if it does take longer to rake than to blow, the extra time spent raking provides the exercise that we need. One look at the human body will tell you it is built for rakingit wa nts to rake(Mauk, et.al,

Criminology Essay Example | Topics and Well Written Essays - 1500 words

Criminology - Essay ExampleHowever, to a greater extent recent theories seek to front offensive as caused by a multiplicity of causes, most of them essential in the larger society. As per Croall (9), in that respect is no one delegacy of looking at offensive activity in society that can fully explain why discourtesy usually make outs place. More so, Croall asserts that there is no clear cut history of which have predominated in distinct periods although some have more(prenominal) resonance at particular historical moment Sociological theories explain crime as caused by disconnect within society and/or lack of core tenets of moral living. The major sub-theories within sociological explanation of crime include strain scheme, labeling theory, control theory, social theory, and critical theories. All these sociological theories carry to explain crime in the context of the social environment that essentially includes the family, work places, the school, and other argonas of the partnership that people tend to live in and interact. The only way that these theories seem to differ is in the way they focus on different aspects of the social environment occupied. While some focus on mortal differences in crime, others tend to look at crime as a larger end-product of group differences in society. They later try to look at distinction in brutal activities in distinct communities so as to explain the causes inherent in the neighborhood with a higher crime rate that are absent or minimal in the areas with lower crime rates. A new frontier in crime former, however, seeks to combine a number of the above theories, thus creating integrated theories. According to Arrigo (17), this theory, in essence, shows a link between several of the sociological causes giving rise to crime causation. Sociological theorists, however, portray crime as result of the social environment within which individuals correlate with others. This is shown clearly in the sub-theories of socio logical theory as evident below. Strain Theory Strain theory as sociological theory of crime causation explains crime as a product of the pressure imposed on individuals or groups in order to achieve certain goals. When people become upset, they might take part in criminal activities to offload their stress. In addition, they might take such step in order to try to relieve themselves from the strain they are going through. For instance, if other people constantly bully someone, he/she might take it off on a weaker target, or one might resort to theft to reduce financial pressures (Goode & Yehuda, 1994 p 97). An earlier proponent of the strain theory was Robert K. Merton who came up with a paradigm where crime causation is explained as occurring or taking place due to a blockade between institutional inwardness of achieving cultural goals. Merton further elaborates the commit means as education leading to a good stock while the cultural goals are money, family, and a status in s ociety. Robert K. Merton deviance typology Merton came up with the typology to show the versatile relationships between institutionalized means and culturally accepted goals. The first group, according to Merton (1968), is that of those who accept both the institutionalized means and the culturally accepted goals. They are the conformists who struggle to attain the goals by following the means positivistic by society. The second group is that of the innovators.

Reflections on interventions with vulnerable families Essay

Reflections on interventions with vulnerable families - Essay Examplelients were teenagers woe from mental health issues and this resulted after the clients started involving in medicate abuse due to p bental negligence.The best bureau of establishing and maintaining a professional relationship with the clients was through with(predicate) talking and educating them about the impact of drug abuse towards their health. The pregnant of family life education sensnot be undervalued however, it is vital to create good relationships with the client and their family because health relationships within the family are crucial to the well-being of children, adults and also the society as a whole. Social workers should understand that there is no family which is perfect but some families face enormous strains and trauma, without receiving any put up or help and this can be detrimental to such vulnerable families (Ko, et-al, 2008). Supporting vulnerable families in the society is crucial therefore, family support services should cover varied intervention programs. I made significant efforts of building trusting connections with the clients through understanding their needs, and addressing the environmental issues contributing to health problems. Building trusting connections with the clients demands effective communication process olibanum I learnt the significant of communicate efficiently with the clients in order to create mutual understandings.There is a form of oppressing attributed to issues of child negligence and poverty in fact, these issues have significantly contributed to increased rate of drug abuse among the teenagers and youth. Consequently, increased cases of drug abuse have resulted to deteriorating mental health among the members of the public. In this case, this has led to a need for offering families and those who are involved, in order to empower them through various ways aimed at addressing issues that contribute to these problems. On the othe r hand, these problems can be solved by integrating effective strategies such as

HR manager of a large cinema chain based in London Coursework

HR manager of a turgid cinema concatenation based in London - Coursework ExampleThe recruitment manager requires few qualities in order to lease the correct person at the right place and time. There atomic number 18 several policies for the branch of recruitment. In accordance with the provided scenario stetting, the HR manager desires to recruit a cinema manager for a large cinema chain business in London so that the someone can perform check to the policies and principles of the business. The recruitment along with the selection process forms a part of the HR strategy. The main objective of the HR manager for the purpose of recruitment is to employ an individual who can work hard to achieve the craved goals of the business. The analysis of the skills required, judging the ability of the individual along with making an evolution of the performance capability of the individual are the key determinants for the HR manager (Sims, 2005). The process of recruitment is one of the c ritical tasks of the HR manger as it is the method of attracting new individuals in the scheme to achieve its set out goals.HR homework (HRP) is important for an organisation to achieve its strategic goals. HR planning is done with the concept that people are amid the most important resources for any organisation. They are the core component of the business as they work in accordance with the requirement of the business development. It is the decision making procedure which helps in identifying the right person for the job. motive the employed person facilitates to attain greater performance and create a bridge between the watchfulness along with the people planning activities. HRP is of two forms i.e. the Hard and Soft HRP. Hard HRP focuses on the allocation of the right person with the quality needed for the business to flourish. On the other hand, soft HRP endeavours to build the culture of the organisation by achieving the

Intercultural Communications Essay Example | Topics and Well Written Essays - 1750 words

Intercultural Communications - search ExampleThis also explains the communal nature of Chinese, their lives atomic number 18 relatively settled and this reliance on land accounts for their attachment to the earth. Furthermore, the Chinese language is seen to adopt ancient characters that argon names of natural botanical plants (Wu). being Chinese is perceived as a cultural identity rather than a matter of race, implying that anyone of a different descent who abides by their cultural values and norms can be called Chinese. From an informal aspect, the Chinese pertain to themselves as sons of Han, which is the majority ethnic population in the country. Overall, there are 56 ethnic groups besides overtime the 55 have come to be assimilated to the Han group. Moreover, the Mandarin dialect identifiable with the Han and their administrative corpse has been made official by the Chinese judicature. This implies that all Chinese must familiarize themselves with these however, there are legal systems in place that protect the minorities. Their existence is important to the overall Chinese population because of the territories they are found in, and the cultural relations they have with neighboring countries such as North Korea, Thailand and Kazakhstan. Therefore, the Chinese government must acknowledge their existence to avoid any threats to their national security (Chinese Cultural Studies).Personally, I belong to the Bai ethnic community that originates from Southwest China particularly from Yunnan province. My ancestors occupied the Yunnan-Guizhou region that features many rivers including Nujiang and Lancang. unite with the large tracts of land and dense forests, the river valleys present in this region provided for abundance in fruits and produce in general a stunning landscape. Our ancestors clad in white sheepskin which resulted to our title Bai as it nitty-gritty white men while the language they

Leadership theories Assignment Example | Topics and Well Written Essays - 500 words

Leadership theories - Assignment ExampleMandela was indeed a g aloneant individual who did not fear the white men who ruled his country. He fought them in every counseling and even ended up in prison sever wholey the last term lasting for over twenty years and still his courage did not falter to the say the least. It is his courage that made him and others retrovert South Africa from the apartheid rule and led it to independence. Even though he was mishandled by the police and knew the legal unhinge he would get into by opposing the apartheid rules, he still went ahead and organized strikes and mass protests in order to try and gain independence (Hollingsworth, 2012).He was an assertive leader which made him succeed among all the others who had try to deliver the country from the colonialists. His assertiveness was as a result of him being an extrovert from birth. He would not take no for an answer and neither would he back down even when told to as long as he got his way which was the best of for the rest of the people. It is his assertiveness that led to him gaining a honor degree in order to understand the legal system of his nation as well as a military training in order to fight the colonialists by all means and slipway possible.Nelson Mandela was a charismatic leader loved and listened to by not only the South Africans but the whole world in general. His struggles for independence made people love and believe in him even more. long time after he retired as the president of South Africa, he still had huge number of followers and people came from all over the world to come and see him including dignitaries and celebrities. His 90th birthday celebration in Hyde Park London was a testament of his charismatic leadership trait as millions of people from all over the world celebrated. His burial ceremony was also another example of how loved he was as a leader (Hollingsworth, 2012).Lastly, Mandela was an

US Intel Community Essay Example | Topics and Well Written Essays - 1000 words

US Intel familiarity - Essay ExampleThe great thing about this agreement is that there is a common wait to it and is apparently diplomatic and open addressing on alien nations1. But there is as well a dark and covert side and although they all in allegedly are not appropriated to operate domestically, they do act domestically through the big private institutions - enforcing the policies of the UN Organizations. Understanding that explains how UN policies are interconnected and enforced in the United States.From the showtime of this nation history, there have been two sects - Inter nationalists and Nationalists. The Nationalists were our Founders. The Internationalists were the Tories - oppositions of independence. Traditionally, the military have been accountable for interior security and country of origin defense. The National Security Act of 1947 regrouped the leadership of the armed forces following Second World War, validating a Defense Department (DOD) with a Secretary of Defense (SECDEF) that content directly to the Commander-in-Chief. As we now acknowledge, the NSC was not arranging a great job aligning all the facets of Office of Homeland Security2.For instance, border security was addressed in a split way by a number of agencies. Intelligence was not being effectively shared. To start with, from ethical point of view, the National Security Act of 1947is an act that governs all partaking office with origins and roots from the US governance. Taking the account that United nation is excluded from the provision of United states science information is unethical on account that the organization has rights as far as the laws is of concern. The organization has been of overhaul in identification of individuals disputes and always alerted the States on any prevailing measures needs to be taken notwithstanding on time.2. How would you define morally intolerable and morally acceptable from an intelligence operation perspective concerning national securit y? Is torture of terrorists or enemy

The Aviation Industry Essay Example | Topics and Well Written Essays - 1500 words

The Aviation Industry - Essay ExampleAs the essay declares an application for consideration would be the aviation business. The aviation perseverance is composed of all companies, hidden or otherwise, that partake in the air transport. This includes both passenger buy the farm and cargo freight. It is a speedily growing industry and being the fastest means of transport, it is the most preferred by many. The airline industry is demarcated into various sub-sections consisting of commercial passenger transport, private charter firms, cargo freight companies and, more recently, the introduction of jot flying doctor services. Due to this, the photograph of boundaries for this industry poses a number of challenges to the industry players. As such, rifts whitethorn occur among industry players with each firm only associating itself with its deferral and generally avoiding interaction with others outside its scope.This write up stresses that the negative impact comes evident when a f irm supposedly offers services in a niche not considering its specialization. The other companies in that specialty would view this as territorial infringe. This often puts different industry players at war against each other. Moreover, the establishment of national air space also sets an avenue for differences among countries. Considering these, the delineation of boundaries in the aviation industry curbs affable relations among the industry players and this eventually means limited opportunities for onward motion and at times, keeping the consumers stuck with services that are not top-notch, hence it hampers competitiveness in the sector. Apart from the above, trusted structural factors form the interplay of the industry leaders in an industry. Among these are advancements in technology. Therefore, in the aviation industry, expert dynamism is a critical factor that plays a significant role. The majority, if not all, of customers or air travel fanatics are only thrilled by the p rospect of boarding a

Create a security policy - Please read instructions Essay

render a security form _or_ system of government - Please read instructions - Essay ExampleSince Destin is mainly a tourists attraction, the company receives various small design jobs throughout the year and especially in the summer. Along with providing design services, the company also provides PR services and content writing services for just about of its major clients. Rubric Company is mainly a service based company and this means employees acquit to be courteous to the clients as they are the face of the company.While the clients of the company are quickly expanding, so are the employees in the organization. Rubric began as a small advertising agency with only fivesome employees but the need of the transaction required employees more business over the years. As of now, the company has 50 employees on its payroll. Thus, the organization evolved from a closely knit group to an organization that is considering expanding to new states within the US.The advise and intent of t his policy is to protect Rubric Company from premeditated or inadvertent unethical behavior. Moreover, this policy is designed to develop an open and trustworthy culture in the organization where the participation and support of separately employee is valued.. The following strategy pertains to all entities working for or in association with the day to day business of Rubric Company.The policy is intended for all the people in the organization including the CEO, managers and Human resource in the organization. This includes both the employees and the upper management of the company. It is also specifically targeted to employees who have been found to be involved in certain unethical behavior. Once the ethics policy is approved, it is to be expected that the policy would be considered as part of the rules and regulations of the organization and would guide the management regarding the proper course of action regarding future issues of

Early Childhood...learning through play Assignment

untimely Childhood...learning through interpret - Assignment ExampleGenerally, play performs an important role in children exploitation. Role of play in Child Development accord to Johnson et al., (2004), play is necessary in development because it generates cognitive, physical, social and emotional well-being of children. Through play, children employ their creativity in developing their imagination, skills and physical, emotional, and cognitive powers. Children participate and interact in the world around them via play. In addition, play enables children to discover and generate ideas that they can master by practicing big(p) roles without fear (Ginsburg, 2007). Childrens development needs such as enhanced self-confidence and resiliency for future challenges are obtained through play as they posses knowledge about practical issues. Play enables children develop teamwork through learning how to participate in groups and to share. Play enhances childrens ability to learn how to settle and resolve conflicts, and visualize self-advocacy abilities. However, Ginsburg, (2007) argue that if play is permitted to be self-driven, children perform decision-making skills, establish their own areas of interest, and involve themselves in the passions they desire to manage in future. Moreover, play also builds energetic and healthy bodies. Development needs such as deliverance and language skills are met through child play. Play also gives opportunities for children to practice listening. However, children reinforce their language skills by replicating other children and adults. Considering that, the play is companion based, children talk and listen to each other in the course of playing. brotherly interaction skills and competence are developed through play. Johnson et al., (2004) claim that imaginative play and role-playing assist in brain development. Play facilitates brain development by inspiring the brain through configuration of connections among nerve ce lls. Children who participate in plays exhibit high levels of interaction than those who do not. Play is critical in childrens academic environment. Ginsburg, (2007), argues that play makes certain that school setting focus on social, emotional and cognitive development. Children are able to adjust to the school settings and develop their learning readiness and styles through play. Use and valuate of Play within the Program Play is valued and used in early childhood development program by having child advocates who should consider all the factors, which interfere with optimal development and establish circumstance that enable children benefits of play since every child deserves the right to their exceptional prospective (Ginsburg, 2007). Play enhances children problem-solving skills for example, children playing games and puzzles elevate their problem-solving abilities. In addition, children learn several roles of family members through play. For example pretending to be the fat her or arrive in a play role enables the children understand the role of father and mother in a family. Role of the Environment in Support of Play Environment facilitates children development through learning and play. According to Malone et al., (2003), the best play environments for children are those established considering childrens natural play needs and play behavior involved in at diverse developmental eras, involving social, physical, and cognitive types of play. The method in which the environment is knowing and configured manipulates children

A good mission and vision state Coursework Example | Topics and Well Written Essays - 1000 words

A good accusation and deal state - Coursework ExampleThe use of mission statement is wide and is not limited to any role of institution or business concern. Thus, non-profit organizations, educational institutions, private businesses and governments all have their own mission statements that atomic number 18 unique in their own way. Nonetheless, there are certain aspects that make the mission statements of the commercial and non-profit organizations disparate from each other. An example of such would be the aspect of commercial purpose that is not visible in non-profit organizations.An organization also has to visualize its future position in order to remain competitive in the market and global competition. In this context, a resource statement helps an organization to determine its future vision at the time of its kick inment. Thus, it enables the founders of the business or nonprofit organization to develop its goals and strategic policies in congruity with the vision that it has and desires to pursue in the long run. The vision statement do-nothing be based on a period of 5 to 20 years, depending upon its mission statement.The purpose of this paper is to identify the 5 criteria for develop an effective mission and vision statement. Also, the paper will discuss the rationale for the 5 criteria to qualify as an integral part of an effective mission and vision statement. At the end, the paper will compare the lists of criteria of mission and vision statement in order to analyze the similarities and the differences between the two.A mission statement can only be effective if it consists of all the basic elements for which it exists. For instance, the purpose of a mission statement is to establish the grounds on which the organization is formed. These grounds determine the nature, industry, target market and future economic and mixer benefits that the organization is aimed to provide. In order to make a difference and empower the organization with a i ntemperate mission, it is important to have an effective

Southwest Airline Case Essay Example | Topics and Well Written Essays - 1750 words - 1

Southwest Airline causal agent - Essay Examplech eventually was Southwests primary strength and single of the major subscriber of their success), can further promote company loyalty among its employees which in return will definitely forego not just great but rather, excellent customer service that will fully requite their customers.Southwest Airlines success story was definitely not an easy business venture to accomplish because, as a new entrant in the mienline industry way back in the seventies, they had to involution out large and well-established airline companies such as Continental Air just to be capable to gain shares in the market and also, they even have to unfortunately adhere on to (unfair) state policies, one of which was the so-called Wright Amendment, whose alleged intention was to slow down Southwests progress Southwest Airlines (A) p.53. precisely despite all the obstacles hindering their company growth, Southwests strategy in confronting this dilemma however , downstairs the leadership of Herb Keller the companys CEO, was to give more(prenominal) focus into improving its services more for their customers satisfaction and delight rather than be provoked and get depressed by the imposed threats of their competitors. Among the former(a) winning strategies that Southwest have fostered, which eventually spring-boarded their competitiveness, were to fly to airports that are underutilized and close to a metropolitan field of force (convenient for tourists and especially for business travelers), frequent on-time departures and arrivals, non-stop flying (from point-of-origin to destination), faster turnarounds (meaning, more time flying in the air than being on the ground), of course having low-cost fares which obviously is very attractive to customers, and best of all, their unsurpassed role customer service Southwest Airlines (A) p.55.But to give emphasis on the major competitive returns of Southwest against all of their competitors is th eir cost-saving structure because of their longer or non-stop

How a Cellular Phone System Works Assignment Example | Topics and Well Written Essays - 250 words

How a Cellular Phone System Works - grant ExampleThe carrells can either take a hexagonal or circular shape. One cellular telephone can operate multiple radio towers. People can simultaneously riding habit their cell phones imputable to the widespread frequency reuse within a city. The cells enable cellular phones to have incredible contrive as they can automatically switch as people move around. A cellular nets range is not limited as compared to that of a walkie-talkie (1.1 miles) and a CB radio (4.9 miles).Frequencies excessively shift between cells when an case-by-case is on a call while in motion. As a cellular phone moves away from its cell, change in signal strength is detected by the cells lay down station. The beside base station being approached detects the increasing signal strength. The two base stations in the two cells coordinate, through a Mobile-Telephone Switching Office, and the user is handed over to the next cell automatically. The shift makes it possib le for someone to drive across a city while utilise a cell phone, and keep up a conversation for the entire period (Wisniewski, 36).A cell phone differs from both CB radios and walkie-talkies, which are both half-duplex devices. It is able to use multiple frequencies, hence a full-duplex device. An individual can use one frequency for listening and a second frequency for talking. The multi-tasking capability of a cellular phone is that, two people on a call can talk simultaneously. The towers in these cells transmit a two-way frequency maximizing the capabilities of cellular phones as full-duplex devices.Nonadjacent cells can use the same frequencies severally since base stations and cell phones employ low-power transmitters, which ensure that transmissions do not go very far from a cell and the cell phones around it. Low-power transmitters have a stake at the shape of cellular phones since they ensure that the power consumption of the phone is relatively low hence a small battery. Similar frequencies must

Production and Trade Assignment Example | Topics and Well Written Essays - 250 words

Production and Trade - Assignment guinea pigIt is then apparent that an economy that lacks adequate financial institutions such as in the developing economies suffers from outset savings rate, which in turn leads to low investment hence slow scotch growth. pecuniary institutions in addition help in reducing poverty traps such as reduction of the information personify that whitethorn reduce the level of business investment and furthering slowing economic growth. Developing countries experience low economic growth due to lower rate of investment attributed by low savings and high cost of information.Financial institutions are very signifi ratt in economic development especially to people who utilize them well. It can be argued that developing economies experience slow economic growth contributed by lack of straitlaced financial institutions framework and political interference with the financial systems. However, if the rule, regulations and independency of these financial ins titutions can be addressed, they can greatly speed up economic growth in the developing countries. Financial institutions undergo serious challenges in economically repressed areas since low income earners do not normally save. This therefore inhibits growth of the financial institutions and further minimizes investments hence low economic

The Value Issues Positive vs. Negative PowerPoint Presentation

The Value Issues Positive vs. Negative - PowerPoint Presentation ExampleThere argon four steps a manager should follow that is establish credibility, connect with the audience, reinforce your position and framing goals to observe a common ground. According to McClelland, effect is a basic motivator stirred by the desire to have a strong impact on others. There are two faces of power the personal power and socialized power. Personal power places an individual in a situation of I win and you lose thus dominate over them. Conversely, socialized power is where one is concerned by the needs of others placing the individual in win- win situation.Although socialized power is a positive attitude towards power, individuals set down and inculcate the personal power. Managers face a hoard of questions while doing their duty. In fact, some managers feel that in order to be influential they have to give out less power to the workers which are vilify thinking. Power is paradoxical, the more yo u give the more you

Something I Feel so Strongly About (at of This Moment) Essay Example for Free

Something I Feel so Strongly About (at of This Moment) searchThe moment we were asked by our professor on something that we powerfully feel about, I already had thoughts and mix-ups on my mind. Honestly, I find this one a bit confusing to write. I mean, Im not for sure if my thoughts are likely good enough for me to write something with sense here. Anyway, I began this by thinking and contact deeply. Yes, I mean this word DEEPLY. I thought of whats really bothering me, both mentally and emotionally. Its like I was asking myself whats that thing I do feel so strongly about. I thought of hundreds of things. Then I came up with this particular matter that I think occupies broadly speaking my thoughts. I have its hilarious to hear this and its kinda weird because of the fact that on that point are millions of things as choices and I keep concluded that this thing is about my crush. Isnt it funny? Im actually smiling while writing this one. I feel like Im so childish and immat ure. still this is the truth and this time, I have to deal with it. I think I should however screen his name.Read more Proudest Moment of My LifeIll just keep it one-on-one here because its so awkward. Im crazy about this boy. Hahaha I daydream legion(predicate) things about him. I daydream of the way he smiles, the way he talks, the way he stares at something, and everything about him. I daydream about me and him together. I want to emphasize the word DREAM because I get its all impossible. Hahaha I stalk on him, particularly on Facebook. I did a research about his name and backgrounds. Every time I see him, Im talk like Boy, you got my heartbeat runnin away. Seeing him can already make my day. Seeing him smile is really a great impact. Its like vitamins to my heart.Hahaha Hes one of my inspirations. Were not friends. I just know him and I guess, he doesnt even know me. I feel hurt and dubious whenever I see him with other girls. I know it sounds funny because I dont have th e right to be. Im just an ambitious loser dreaming of something really impossible. I know lots of girls are in addition crushing on him. I dont certainly know if what feeling is Im feeling. If its love or just a mere infatuation. But one thing is for sure, its not obsession. I dont care if I may sound defensive but Im pretty sure its not. Feelings come and go. If this powerfulness lead for something worthy someday, I hope for this to stay. But if its never meant to be, then I also hope for this feeling to go away.

Race vs. Ethnicity Essay Example for Free

Race vs. Ethnicity EssayIf we were to go out on the streets today and request what is the residual between hurry and ethnicity?, most(prenominal) peck would probably answer I dont know or They are the same thing. One of the most confused concepts of defining genius another is the distinguishing of race and ethnicity.In the past, people either thought one was the other or in that respect was simply no difference. Labeling people in the world is much done without proper knowledge and tail assembly lead to making a false accusation or offending someone. Race is associated with ones biological ancestors, such as your physical appearance. While ethnicity is the identity with people who share similar pagan tradition.Ethnicity and race are different in many counsellings but are still often confused by many people today. For one thing ethnicity deals with ones cultural downplay eon race deals with a more genetic background. Geographers study where and wherefore of ethnici ty and its locations. Geographers also study where and why people of different races live where they are. Another difference between the two is that ethnicity isnt as easy to utter by safe looking at someone. But if you looked at someone to determine their race you could just tell by their skin color.Say you put a Caucasian male from Canada, Germany, America, and Ireland together in a line it would be very difficult to distinguish which one from which. But you can well determine that all the males are Caucasian. Ethnic groups typically seek to define themselves by their language, traditions, and religion while race is ordinarily defined by skin color. Defining people through race usually leads to prejudice and racism, the belief of ones race is of superiority than all the others. It is preferred by most people to be identified through their ethnicity, since it represents their culture and doesnt have the potential to be offensive.In conclusion, race and ethnicity are distinctly different yet are confused among most people of the world. Race is heady by skin color and physical attributes passed down from ancestors. Ethnicity is identifying with your cultural background including language, religion, and traditions.It is better to identify people through their ethnicities instead of their race to avoid offense. Most people do not know the difference between the two or think they are the same. Ethnicity and race connect in a way with each other, but they are and will always be distinct to one another.

Personal exercise program Essay Example for Free

Personal exercise program EssayThe majority of my results were in the area of steady-going or average, this majority is one of 72%. As a t push through ensemble I am fairly happy with these results, as there is room for correctment all over. The test, in which I scored poorly in such as the sergeant jump, ask-ups and chin-ups, I respectabley expected. This was collect to the start out that knowing with in my self that my body was non up to the standards of other in my group or age. These tests are ones in which I hope to improve in over the neighboring five weeks of my training. As these are key areas to my racy which will be mentioned further on in this piece of work. however there are some good points in my results. These are they tests which I scored good and excellent in, such as sit ups and 30meter sprint. These as are some of the results, which I am hopping to maintain through out the 5 weeks and the retest. I have also chosen to ignore three results. Theses a re balance, dynamic yield strength left and right. I have chosen to ignore these results, as I do not fell that they brush off benefit me in any way to my chosen sport. Overall there is a lot of room for improvement Health and skill cerebrate components of fitness Health factorsThese health related factors are physiologically based and rely on the performers ability to meet the physical demands of the activity step on it Speed ordure be defined as The ability to put body parts into query quickly, or the maximum rate that a person can give-up the ghost over a specialised distance To test speed we carried out the following test. Place 2 cones 30m apart from each other. At a running resume, run as fast as possible between the two cones whilst a person times you. This test is valid as it tests a persons speed over a accepted distance. This single periodisation year can be further broken prevail over into further stages or cycles.Macrocycles stopping point from 4 to 6 weeks, mesocycles about 2weeks and microcycles 1 week. Each cycle would be in relation to sure levels of skill and fitness and would prepare for a specific competitive peak. This in my case would be the start of a football season. This is known as the competitive period and is during the months of Augusts to May. Now I have just done the pre season training as such which is the preparatory period. I will do a 5-week macrocycle specifically to improve my upper and lower body strength as well as aerophilous capacity.There will not be many seasonal factors that will hamper my progress as I am training indoors which there fore manes I can chequer the temperature and weather. Fitness requirements need for my specific sport and grade My sport is football, and mental attitude is central midfield. In the game of football there are many different requirements that performer needs to do well in the sport. The overall aim of this piece of work is to single out the key requirements which are ne eded and improve on them to enhance my performance. Below I have outlined the key requirements Health related durability Strength in both the upper part of the body and lower part of the body is needed for a central midfielder. For instance leg power is needed to allow the performer to depart the pass long distances and to shoot from long range as thats is where the most of there opportunities will come from due to the position they occupy. Upper body strength is needed to keep other players from getting the ball of you and being strong in tackles. Flexibility This helps a midfielder hugely, as they must be adequate to(p) to turn and move or twist with a degree of easy and simplicity.Aerobic capacity This may also be known as VO2 max, this plays a vital role. Vo2 max is the ability to take on oxygen during exercise, allowing for the performer to participate in prolonged periods of continuos submaximual activities, which is alpha to a midfielders game. Body composition This is p rimal because, as spate start to carry more body fat they can become over weigh. This will acquit to health problems as the additional weight puts strain on the hearts and cardiovascular system, which can cause cardiovascular disease and high blood pressure.Being over weight will also hinder your performance as a central midfield player, as you will tire easier and quicker and happier your speed in which u may move around the pitch. Skill related Speed The game of football has develops into a much faster game, and it is carrying on in this trend. Speed is important for a central midfielder, as it is important that a player is able to track an opponents run, carry the ball at high speeds up and down the field, and generally to keep up with the pace of the ball.It is important for a performer in this position to postulate at a high standard for a period of 90min (or duration of match). Cardio-vascular endurance is also important in the game of football as it is a continuos game. Co -ordination This is the process involved in the reception of the stunning info, and the response of the organism. It is controlled by the regions of the brain, which deal with a specific function and is carried out by the nervous system. Co-ordination effects the way u performs in many ways as the player must be able to spot many players both opposition and own team-mates.Foot and eye co-ordination is also needed for overt reasons are football you need to have good foot and eye co-ordination to be a good player. Agility This is a combination of speed and co-ordination giving you a modify of direction and body position at speed. This is vital for a central midfielder as it allows the performer to change direction and body position at speeds at which the game might be moving. This was my third session and overall I can say it well. Again I found moving from exercise machine to another quick, as I am getting use to how to use the machines and the positions at which they are situate d in the gym.As you can see from the pervious page I made a lot of changes to this session as I found session 2 not very challenging. However I found this session a lot more effective. After the session had finished I felt that I was really worked to my full potence and really gained something from it. The changes were no major shock to my body though but as mentioned I did find the effects of the changes. This is one of the main reasons why no changes will be made to my next session, due to the fact that I do not think my current level of fitness is reach in relation to changes from this session, and will not make any changes.I will hopefully feel ready to make changes after my next session (session 4). I did find though that once I had finished my aerobic work out and was ready to move on from this to the weight training I found myself needing to take water on board, as I was thirsty. This was not a planned change from session 2 but from now I feel it necessary to take water on board in-between the to training. Changes for session 4 1. Intake of water when moving from cross trainer to Gastrocnmius pressAs mentioned before no changes were made to the sessions as such, because I felt the session worked me to my full potential and my current fitness levels would be ready for any to a change. You may argue that by not changing anything that I will not improve, but taking into account the principle of training rise which should be gradual, and reflect my current fitness levels. And too much progression in a petty space of time could cause injury, and as many changes were made to session 3 from session 2, I feel this is the correct decision.

Mad or Bad Essay Example for Free

Mad or Bad EssayAre murderers hurt from mental nausea or simply pestiferous? The question of whether murderers be suffering from psychiatric ailment or be just simply evil is a debate that runs rife throughout not only the psychological club, but society as a whole. Murders are archaic horizontalts in Australia nevertheless they do occur. The media coverage of such subjects heap be extensive and lots dramatized, without addressing the likely underlying processes such as mental health and/or intoxicating influences that may contribute to such antisocial behaviour. Presented go out be a focus on those underlying factors such as mental health and signification abuse, psychopathy will also be critic everyy examined to draw the conclusion that murderers behaviour cannot be excluded as bad even if a mental health issue is enter at the time of criminal discourtesy. The question of whether murderers are suffering from psychiatric illness or are just simply evil is a debate that runs rife throughout not only the psychological community, but society as a whole.Murders are rare events in Australia nevertheless they do occur. The media coverage of such events can be extensive and often dramatized, without addressing the potential underlying processes such as mental health and/or intoxicating influences that may contribute to such antisocial behaviour. To understand and determine whether or not murderers are mad or just bad, the shaping terms of mental illness and evil are imperative.The psychological definition of mental illness is legion(predicate)(prenominal) of various diseases in which a persons thoughts, emotions, or behaviour are so abnormal as to bring suffering to himself, herself, or other people (Oxford dictionary. 2012) and on the other hand evil is defined as the quality or an instance of being morally wrong causing harm or injury (Oxford dictionary. 2012). It is vital that we differentiate these terms as often the media portra yal of murderers is only based on the evil quality without considering other possible underlying influences that may provide further explanations for behaviour.In arguing the speciality of the mad from the bad, this paper will discuss homicide in Australia and how it differs, address influences such as mental illness, medicine and alcohol abuse and provide an overview of psychopathy to murder. Homicide in Australia is a rare event, and is among the about serious of all crimes, unfortunately however, it does occur. The term homicide refers to a person killed (unlawfully) a murder is the willful killing of a person either intentionally or with reckless indifference to life (Hayes amp Prenzler, 2009).In 2007-08 there were 260 homicide incidents in Australia involving the deaths of 273 victims. In trend terms however, this rate at which homicide occurs remains at an historical funky. Within Australia, or so homicides were interior(prenominal) homicides involving one or much(pren ominal) victims, who shared a family or domestic relationship with the offender, what is more intimate partner homicides comprised the largest proportion of domestic homicides at 60% leaving stranger homicide relatively low at 12%.The vast majority of victims of homicide died from grind wounds than from any other single grammatical case of death. Secondly, victims died as a takings of a gunshot wound. Although the vast majority of victims died as a result of stab wounds for domestic and acquaintance homicides, for stranger homicides the most frequently record cause of death was beatings at 53% (Virueda amp Payne, 2010). The social context of most homicides suggests they are likely to occur amid people who are generally from similar backgrounds and socio-economic groups (Hayes amp Prenzler, 2009).Importantly, the location of a homicide is largely influenced by the type of homicide, with domestic homicides explanation for the largest proportion, majority occurred within a resid ential location most often the victims home however at times in the offenders. In order to understand the factors or situations that are likely to precipitate a homicide event, the authors tush such behaviour must be acknowledged, although assigning a single reason or motive may be difficult because the reasons or lack thereof may be varied and complicated.Relating alcohol, doses and psychiatric illness to homicide is key to understanding potential situational causes of murder and whether the offender is mad or bad. Given that domestic homicides were the largest category of homicide, the 2007-08 data shows that domestic arguments were the most commonly recorded motive. The second most frequently recorded motive was alcohol related arguments which was identified as having preceded two in five homicides in 2007-08. other intoxicating influence which could lead to explain such behaviour was illicit drug use run aground in one in five homicide ncidents in the reported year alone ( Virueda amp Payne, 2010).For the continue differentiation of the mad from the bad it is crucial to compare motives, only seven homicides occurred as a result of the offender suffering from mental health which is a considerable decrease compared to domestic argument or alcohol related offences. Although homicides ca utilise receivable to the offender suffering from mental health issues is not the most prevalent cause, is this due to the homicide being explained primarily due to a form of substance abuse therefore categorizing the offence as an alcohol related argument. Bennett et al. 2011) vies that patients with schizophrenia are signi? cantly more likely than those in the general community to commit homicide offences.Although based on the Homicide in Australia 200708 National Homicide Monitoring Program annual report, this has been disproved based on statistical findings. Interestingly, 39. 5% of the homicide offenders with schizophrenia had a known substance abuse (Bennett et a l. , 2011). The question, however, arises as to whether the link between schizophrenia and having act homicide is in fact explained primarily by substance abuse and whether previous offense also plays a role (Mullen, 2000).Soyka et al. (1992) puts forward the idea that alcohol or drug abuse could cause schizophrenia like psychosis which would be a major underlying process to offenders behaviour. The use of illicit substances by people with schizophrenia is markedly in excess of rates among the general population (Jablensky et al. , 2000). Cannabis is the most commonly used drug, followed by amphetamines. (REF)There is little doubt that illicit substances such as marihuana and amphetamines can cause acute insane symptoms, it is also clear that some people are more vulnerable to the effects of drugs such as cannabis (Arseneault et al. 2004) In terms of people with an established psychotic illness, illicit substances tend to result in a worsening of psychotic symptoms. This could po tentially prove to be a major underlying factor to offenders who are suffering from mental health issues. A more contentious issue to consider when relating psychiatric illness to murder is whether illicit drug use can actually cause schizophrenia. There is considerable evidence that the use of methamphetamine can induce a picture that is very similar to that of positive symptoms of schizophrenia in most cases, the symptoms clear once the drug taking ceases (Fergusson et al. 2005).This provides a square(a) flaw to deciding whether a murder is suffering from mental illness or is simply evil as the mental illness may only be triggered due to intoxicating influences such as drug and alcohol use. The major limit when relating psychiatric illness and substance abuse to homicide offenders are that there are many variables which are not strongly scientifically supported, as well as the diagnosis of the offenders mental health being diagnosed before or after the event has occurred. Psycho pathy is a very in-depth and controversial disorder that is vital to comprehend when related to acts of murder.Many argue that psychopaths are not morally responsible because they lack some of the essential capacities for morality, they are considered by some to be both mad and bad however the insanity defense is not applicable to psychopaths. Psychopaths do not meet the insanity criteria as legal and moral responsibility stand as recess categories. Maibom (2008) explains that psychopaths do have impairments in a range of abilities but not to an extent that we should expect them to be unable to acquire any deep moral understanding, it may however be that they lack substantial capacity to appreciate the wrongness of their follow throughs.When linking psychopathy to acts of murder and deciphering the argument of mad or bad, a major factor must be taken into consideration murders by psychopaths compared to insanity cases, are not committed while in the grips of a hallucination or del usion (Maibom. ,2008). With psychopathy being considered a moral disorder and the relevant action of the circumstances under which it is performed, it again appears to be a bad action more than a mad action.Duff (1977) states that a psychopath cannot understand the nature and quality of his actions, or the lives and interests of those around him he cannot control his actions in the light of any rational concerns or values, not because his impulses are strictly irresistible, but because he has no conception of rational values as providing reasons for action. (p. 199). It is argued by Maibom (2008) that the disorder that psychopaths experience and the sorts of murders they perpetrate are burst examples of impishness rather than madness.This is supported by his factor of psychopathological murder being preponderantly instrumental in nature, and by the offender seeking to gain from the offence in some way or other. On the contrary, recent research by a behavioural neuroscientist, Dr Kiehl has presented an attempt to understand a psychopaths brain functions. In a study, Dr Kiehl focused on a manlike offender charged with the brutal rape and murder of a seven-year-old girl, he performed two types of analysis on the offenders brain focusing on the density and its function. Kiehls findings showed very low levels of density in the para-limbic system of the offenders brain.This scientifically supports the definition of a psychopath and their inability to process emotion to a normal degree. The major limitation of psychopathy is that there is minimal scientific research or empirical findings to clearly state whether they are in fact mad or bad, although based on the material that has been reviewed, the murders psychopaths perpetrate are better examples of bad acts than of madness. Based on all the reviewed literature discussed above, it is likely that murderers commit offences that are better examples of badness opposed to madness.As statistically found, the highest amount homicides were those of domestic and alcohol related arguments, with motives for the causation of such behaviour, many of which were not committed while the offender was delusional or having a hallucination. This provides reason to believe offenders were informed of their actions and the unlawful aspect of their behaviour however, committed the offence. Major limitations proved throughout this essay, as murders are often situational and need to be thoroughly investigated in their own context.Further research needs to be conducted as mental illness and substance abuse often overlap which is a potential flaw when categorizing offenders. In conclusion, murderers behaviour cannot be excluded as bad even if a mental health issue is present at the time of offence, the mental health aspect simply provides a potential reason for, and is used when prosecuting the offender.

Politics and Society Essay Example for Free

politics and Society EssayThere was an grizzly bastard named LeninWho did two or three million workforce in.Thats a lot to have done inBut where he did one inThat old bastard Stalin did ten in. Robert Conquest-0According to the historian Robert Conquest, Joseph Stalin gives the impression of a large and crude claylike figure, a golem, into which a demonic spark has been instilled. He was nonetheless a man who perhaps more than any otherwise determined the course of the twentieth century. Any adult inhabitant of this country, from a collective farmer up to a member of the Politburo, always knew that it would take only one careless word or apparent motion and he would fly off irrevocably into the abyss. (The Gulag Archipelago, vol. 2, pFear by night, and a feverish enterprise by day to pretend enthusiasm for a system of lies, was the permanent condition. (Conquest, The Great Terror A Reassessment,According to some reports, entire groups of men were taken in one swoop by the N KVD. close to all the male inhabitants of the little Greek community where I lived in the lower Ukraine had been arrested, recalled one migr. Another account that the NKVD took all males between the ages of seventeen and seventy from his village of German-Russians. In some stories, the police clearly knew they were clutch innocent people.For example, an order reportedly arrived in Tashkent to Send 200 prisoners The local NKVD was at its wits end about who else to arrest, having exhausted all the obvious possibilities, until it learned that a band of gypsies (Romany) had just camped in town. Police surrounded them and charged every male from seventeen to sixty with sabotage. In the city of Zherinka, Ivan Ivanovich had his married woman sew rubles Soviet currency into his coat because the NKVD was taking all the men in his town. (Thurston, Life and Terror in Stalins Russia, 1934-1941

Problem gambling and monetary issues Essay Example for Free

Problem looseness and monetary issues EssayTo begin, the addiction of manoeuvre is very harmful and changes people. A gambling addict follows certain behaviors such as being secretive many also endanger mood swings (Oak). Addicts may begin feeling as though they argon depressed, anxious, faint, or a deprivation of ability to sleep (Compulsive fun colony and intercession). Gambling lav become a strong passion that takes oer it gives way to crimes like theft and forgery (Torr 23, 51). Most Gamblers use gambling as a way to hurt themselves because they are insecure (Compulsive Gambling Addiction an Treatment). This is a result of the lack of care one has making it harmful to the risk taker. In addition, a gambler gets into monetary issues without any intention. Addiction gamblers are those who spend everything they have without control and cannot stop (Oak). This type tamper without caution spending and not caring whether they win or lose (Oak). Those who are most promising to become addicts are unemployed males between their 20s-30s (Compulsive Gambling Addiction and Treatment). A driven gambler usually gets started by having one big win and afterwards cant nail themself (Compulsive Gambling Addiction and Treatment).This addiction in particular can be considered a disease (Torr 53). It departs to reckless spending that can hurt their altogether income and because of unconscious action of doing so, gambling is considered a disease. Even more so, the sport began to be considered an addiction. Gambling became recognized as an addiction in 1980, The American Psychiatric Association classified gambling as a disorder of impulse in its symptomatic and Statistical Manual,(Vats and Weinberg) and this established that heavy gambling was considered a disease.This also established the fact that if gambling is a disease, then it is beyond a souls control, Could people really gamble away their finances volitionally (Vats and Weinberg)? While in the act of gam bling a person will receive a hike up of adrenaline, this rush makes it possible to become addicted and spend more recklessly (Vats and Weinberg). The sport is just as addicting as smoking or drinking (Torr 49). Because a gambler has no direct control over him/her, it is considered addicting. Continually, participating in the act of gambling itself is immoral.Religiously, the sport falls under the sin of greed which is a deadly sin (Torr 22). Also, the Tenth Commandment, which is to not covet thy neighbors goods, is broken (Torr 22). Instead of merely just deficient the money, it is being taken and people become victimized by this (Torr 22). In these ways, the poor can be exploited, spending all money that should be used for a familys or self eudaimonia is wasted away (Torr 22). Being in the position to gamble run fors to more immoral actions taken throughout life. Even more so, gambling can cause for trouble in the law.Not only does it lead to crimes such as forgery, fraud, the ft, but can break federal laws by embezzlement (Torr 51). Gamblers have a be givenency to spend more money as they play and soon run out of competent notes (Compulsive Gambling Addiction and Treatment). A gambler needs sufficient funds and when there are no more, the result is illegal acts of obtaining money (Torr 51). Other ways of obtaining money efficiency be to ask colleagues and they are usually never paid back (Compulsive Gambling Addiction and Treatment).However a gambler will still spend recklessly (oak). In the end, gamblers tend to disregard any rules or persons who will keep him/her from gambling. Now people look towards more innovative technology to escape the criticism of their peers. For many, the online world of gambling can be a safe haven. They are paid by credit card and most never get paid (Haugen 70). This factor makes it allowable to gamble outside of areas supervised by the U. S. (Haugen 70).Because of online gambling being out of the U.S. , the states ar e deprived of their assess revenues, and even then the online casinos make less money (Haugen 71). Online casinos can even attract the under sr. because this allows teenagers to gamble with only their parents credit card and on the other side the computer doesnt realize the difference (Haugen 70). As one continues to gamble, he or she continues to splurge large amounts of money and other valuables (Oak). A gambler is thus blinded by his or her actions and continues to excess gamble.However, this dangerous habit of gambling can have strong repercussions on family and personal life. One drifts away from the family and will quit going to control (Oak). When life is dominated by the activity of gambling, it is all that is thought about and done (Compulsive Gambling Addiction and Treatment). An honest person begins to lie to their family and change behaviors ultimately (Torr 51). Not only is the family deprived of quality time spent together but its funding (Torr 23).As a matter of f act, a family cannot be supported on a gamblers pay, all the money goes towards the casinos as well as the gamblers time. As a final point, an addiction to gambling is a serious issue. It can control ones life and lead to other problems in life. Even medically, gambling can be considered a disease and causes one to be obsessed with the act. Not only is it addicting but also immoral and hurts other people around the gambler. A family or friend can be hurt by these actions. In all, gambling hurts a person and the people around them, it is wrong.

Religious and Thnic Groups Paper Essay Example for Free

Religious and Thnic Groups Paper EssayI picked Buddhism as my spectral assemblage. I am a Christian so this is interesting to me because if would have stayed in Thai take down, Buddhism would be the pietism that I would have learned and believed in. Buddhism is a very unique faith and it differs from completely other(a) religion out there. They do not believe in a God. Tak stated, We dont believe in a beau ideal because we believe in man. We believe that each human being is precious and important, that all have the latent to divulge into a Buddha a perfected human being. We believe that human beings can outgrow ignorance and irrationality and see social functions as they really atomic number 18.We believe that hatred, see red, spite and jealousy can be replaced by love, patience, almsgiving and kindness. We believe that all this is within the grasp of each person if they make the effort, guided and supported by fellow Buddhists and inspired by the example of the Buddha. As the Buddha says No 1 saves us but ourselves, No one can and no one may. We ourselves must walk the course of study, But Buddhas clearly show the modality (2011) The Four Noble Truths of Buddhism teach that life is a suffering, there is a cause of this suffering, it is possible to pitch an end to this suffering and the Noble Eightfold Path is the means to end this suffering.Refuge in tierce Jewels is the three components of Buddhism which protect a person from the unstable military man as he progresses on the path to become a Buddhist. The Five Precepts lay down the m unwritten conduct to make human world a better place to live. These precepts prevent Buddhists from indulging in deeds that restrict spiritual increment and cause harm to others. The Three Marks of Conditioned Existence explain that everything in this world is impermanent, without mettle and full of suffering. They do not have a ten commandments, no judgment day, no globe myth, no prayers for help or intervention, and lets pile knock their own path though life.There are no rewards or punishments on judgment day like others. Buddhism is strictly not a religion in the context of being a faith and worship owing subjection to a supernatural being. Buddhism has been looked upon as opposite teaching from other and this makes Buddhism have a negative dumbfound even though they feel that it is okay and that hateful things can not cut through their skin. This is what my fellow had to say about his experience with others in antithetic religion, a member on Yahoo commented I have experienced hate form other who dont believe in what I believe in.And for the candid fact that I dont worship their god. People have been afraid and confused and its sad that community are this way. Well passel telling me that Im going to burn in hell is just one example. broadly I get people coming up to talk to me and I get the whole, so are you a good Christian girl thing, which makes me want to puke , and I say no Im Pagan. And most people dont even receipt what that means, but typically they stop talking and walk away. ( Philosoraptor, 2012) Buddhism has contributed little at a time and over time. Today we use meditation as a relaxation and even as a type of medicine.It is like yoga, has the same affect on the mind, body, and soul. The growth with Buddhism is even reaching distinct races, like for example Whites. Amanda Rivera said, I think the appeal comes from the fact that the Lotus Sutra emphasizes the absolute equality of all people to be able to attain buddhahood, to attain their enlightenment. The sources of prejudice and discrimination with any religious mathematical group is that people do not know and understand the group and which fear and hate starts to set in. It is the peoples ignorance that causes the negative feelings and actions.When we talk about prejudice and discrimination a fine example would be deuce years ago in Kansas. The Lao-Buddhist Association Wa t Lao Buddhasampham is trying to move its Olathe temple to a location along 119th Street in Olathe. But the Johnson County Board of Commissioners has so far denied the group a conditional use permit. Neighbors say that the area the Buddhists have chosen is zoned residential, but Lama Chuck Stanford of the gibe Buddhist Center says that discrimination is the real reason behind the opposition. This is clearly just ugliness of cultural and religious prejudice, said Stanford. Standord notes that Christian churches are common in residential areas, and that comments made by residents during a January zoning board meeting indicate fear and ignorance. At the meeting, people raised concerns about traffic, pee pollution and animal sacrifices, along with noise from gongs, which Stanford says are no louder than church bells. Another example On Sept. 13, 2011 the U. S. segment of Justice filed a lawsuit against the urban center of Walnut in Southern California because the city did not allow Chung Tai Buddhist Group, originally from Taiwan, to build a worship and meditation center.The Department of Justice accused the city government of violating federal law, which states that religious groups have the same rights to use land as other building applicants, and of discriminating against the Buddhist group. The sources of prejudice and discrimination with any religious group is that people do not know and understand the group and which fear and hate starts to set in. It is the peoples ignorance that causes the negative feelings and actions in which then problems and issues occur instead of accepting that people are different and unique. I have been neutral with Buddhism but my brother believes in it.I do not umpire him and I try to think critically if I speak but after doing the research I have a new understanding of my ethic religion of my biological parents. The main important thing I have learned is not asking which religion is better but what is different from what I believe in and what they believe in because that is when you can see how others think and view beliefs. Taking a look at ethnic group of Pacific islander are different from others in the flavour that the Pacific Islanders live a very social lifestyle, in which family members, both immediate and extended, work unitedly in a solidified community.Pacific Islanders often have difficulty balancing their traditional high attitudes with the high pressure competitive demands of American pedagogy and marketplace economy. Pacific Islanders grows follow customs and traditions found on ancient principles that promote living an honorable and noble lifestyle. Embedded deeply into the Polynesian culture are music, dance, and food. Traditional storytelling, music, and dance are ancient ways of passing down history from one generation to another.Thus teachers with students who are Pacific Islanders may want to use both written and oral instruction, particularly in areas of literacy. Pacific Islanders are in fact highly developed peoples. Our ancestors survived for centuries in irrelevant and isolated communities having devised their own means of dealing with the elements and of maintaining social order. In the process of what is known as development, however, Islanders rassling daily with individual demands in a market-driven world, while our consciousness continues to be haunted by a pervasive sense of our collective identity (Wickham).The main thing with interaction with other groups is that Pacific Islander are more laid back and they tend to not be up to par with the other social groups. This makes them to be dumb and no gas in the think tank. Pacific Islander has been a huge contribution to American culture in fields as varied as the arts, wellness care, business and military service, Asian Pacific Americans are central to our quality of life. Month of May has been say Asian Pacific American Heritage Month which celebrates all of those that have entered into t he United States and help to develop where we are today as one.Prejudice and discrimination is part of history with Pacific Islander in the past. Taiwanese-American Wen Ho Lee, for example, was targeted by the U. S. government and suspected of espionage because of his ethnicity, according to many in the Asian/Pacific Islander community. In May, U. S. Rep. David Wu, an Oregon Democrat, was detained entering the Department of Energy building in Washington, D. C. , and repeatedly asked if he was an American citizen.July, 2009 in Seattle, a group of Asian-American youths, stopped by police for jaywalking, claimed they were harassed by an officer who repeatedly asked if they spoke English and allegedly remarked, Ive been to your country before, when I was in the Army. These types of prejudice and discrimination are all appearance wise and nothing more. The pure ignorance is the source for all these actions. The research was harder to do on Pacific Islander due to the fact of less recor ds and information like other groups. The more I read the same information was being presented.I started to research other groups and I was able to find so much more information. So yes it did help me to understand them better but not to the signify of really understanding them because of lack of information and data on them. Prejudice and discrimination on the two groups were similar because both of them were looked upon as physical appearance and judge by looks instead of getting to know the two and understand the two. They both been looked at as different and odd. In the beginning of the two in America they both been push around and forced into doing things that were not right at all.Harassment and anger seems to fill hate towards the two. They are different in ways of the one is being discriminated because of a example and the other is a human being. There is not much to be different other than that. disagreement and prejudice looks the same, acts the same, and smells the sam e. Not much difference because it is all out of uneducated assumptions, anger, hatred, and intolerance. References Philosoraptor, M. (2012). Yahoo Answers. Retrieved from http//answers. yahoo. com/question/ list? qid=20120229093706AAHWC2Q Swee, T. (2013).Buddhism-Major Differences. Retrieved from http//www. buddhanet. net/e-learning/snapshot01. htm Tak, Y. (2011). Comparing Buddhism With Other Religions. Retrieved from http//wfcs. buddhistdoor. com/OldWeb/passissue/9612/sources/comp. htm Rivera, A. (2011). Why Is American Buddhism So White. Retrieved from http//www. thebuddhadharma. com/web-archive/2011/11/9/forum-why-is-american-buddhism-so-white. html Wickham, A. WACC. Retrieved from http//www. waccglobal. org/en/19973-indigenous-communications/929-Hidden-perspectives-on-CommunicationCulture-in-the-Pacific-Islands-. html.

Extended Family Cover Essay Example for Free

Extended Family Cover EssaySurvey respondents believe that women atomic number 18 not as internationally mobile as men, yet 80 percent of pistillate expatriates have neer turned down a relocation, compared to 71 percent of men. A second powerful assumption is that women detect more work-life conflict while managing a global schedule. However, nearly half of both women and men describe that they find work-life balance difficult. Finally, survey respondents believe clients outside the United States are not as soothing doing business with women as they are with men. In fact, 76 percent of women expatriates said being a fair sex had a positive or neutral impact on their effectiveness overseas. Both women and men, managers and human resources executives, realise the preconceptions that emerged in this study about womens ability in the international arena. Yet paradoxically, 90 percent of female expatriates, 91 percent of women with global responsibility who havent relocated, a nd 93 percent of men married to expatriates said they would repeat their current assignments again.In fact, current expatriates (85 percent) and former expatriates (86 percent) believe global experience makes them more marketable to opposite companies. Compared in the past, companies at present become more open in having women as part of the manpower and consider them in equal footing as their male employees. Working Woman magazine cited Philip Morris as a company where 31 percent of all managers are women. With respect to international assignments, Philip Morris makes sure that women are tapped for those assignments. Another company, Hewlett-Packard, has a woman leading the company.The chair, president, and CEO of Hewlett-Packard is Carly Fiorina. She makes Hewlett-Packard one of only two companies in the case 500 with a woman as chair, president, and CEO. Hewlett-Packard, which has a strong international presence, has a long archives of supporting and promoting women (Palagan o Lee, October 2005). The next items are the list of favorable companies that provide as much benefits to working mothers in their organization Microsoft, Bacardi and Computer Associates all offer family healthcare benefits packages for partners and their children.It helps to maintain high worker performance and establishing a caring reputation are the important motivating factors, as employers believe satisfied employees will outflank the word about a companys practices (Extended Family Cover, 2004). While BMW Plant Oxford, manufacturer of the Mini Cooper, presents different options of flexible, voluntary family benefits, that accommodate insurance products, dental coverage and healthcare cash plans workers have an option to devise their own benefits packages adapt to individual family needs.BMW also offers family social events, it is one of their strategies to improve worker morale and performance, intensifying job particular date and encouraging better relationships among em ployees (Extended Family Cover, 2004). IBM provides its employees with schedule flexibility, extended personal leaves and dependent care referral services. Also, IBM has recognized the need to transport training programs that sensitize its managers to the problems that employees may encounter as they try to balance family and job demands. (Extended Family Cover, 2004).A trailblazer in lactation support benefits, Procter and Gamble (PG) has such programs at all its major worksites and in almost of its production plants. This kind of strategy has helped maintain high morale and retention rates. It is also enhanced productivity and reduced absenteeism among female workers. Mothers schedule their own breaks in lactation live that have hospital-grade hearts, refrigerators for storing milk, curtained-off nursing displace for privacy and a supply of educational materials along with a registered nurse for onsite support (Callahan, 2005).Aetna Inc. s Mothers at Work program, which rec eived a 100% satisfaction rating from participating nursing mothers, has lactation rooms in its 50 locations and an in-house Web site with information for breastfeeding mothers returning to work. Nursing mothers receive an individual pump and professional lactation consultation. In 2004, 62% of Aetna employees nursed for six months, as compared with the 27% national reasonable of nursing mothers (Callahan, 2005).

Marketing plan Essay Example for Free

Marketing plan EssayThis Report presents the strategical Market entry plan of Victoria undercover in capital of capital of capital of capital of capital of capital of capital of capital of capital of capital of capital of capital of Singapore. Victoria Secret is an Ameri groundwork brand owned by curb Brands Company with retail of intimate app arl, Womens Wear and beauty point of intersections with annual tax of USD 8. 7 billion and market sh atomic number 18 of over 50 percent in North America. It was launched in 1970 by Roy Raymond who hold outed this chain when he had nightmare experience while showing Lingerie for his Wife. He believed that underwear is not just an Innerwear but scum bag be converted into a direction product by tuning in proper colours, styles and patterns and make a product a sex symbol. As it caters to monumental market in its home sylvan it has been strongly establish but now for better proceeds and much returns Victoria occult has started outside(a) expansion. It is one of the fastest growing Lingerie products under Limited Brands Company Umbrella and contributing to a greater extent than 40% of profits. 1000 number of Stores give strong battlefront to Victoria Secret and Online shop ads to the charm. Victoria Secret invests heavily on Advertising with USD 65 cardinal aver come on for year. The brand symbolizes romance, class, love, desire and romantic moments.They marketed these products by show casing their products with angel looking models disruption ice of set standards of modelling. It is one of the most watched and appreciated Fashion Shows of the world and features worlds crush Supermodel as there showstopper creating a feel of sensation in female gender. The brand as salutary as took lines from Dove Advertisements by redefining beauty and showing the product users with boosted confidence and sexier looks. The company has done horizontal desegregation by expanding product range from Lingerie products only to augmentatives, women wear and cosmetics.The appealing brand image gave active returns on the new product range and serve welling Victoria Secret in capturing new markets at uplifteder pace. Also what is helping Victoria Secret is its excellent translate chain and IT collaboration which catch helped in cutting down overheads. As companies are looking for appendage and stability the expansion into Asian market is unavoidable so is for Victoria secret. Singapore universe expanding and booming economic system can be next destination for Victoria Secret. Singapore also has high fashion conscious universe of discourse with high income.Singapore being financial hub and supply chain hub is residence for people who suffer highest per capita expenditure on prodigality brands in all segments. In Asia, Singapore boosts for being top market for growing luxury brands. Country also boosts strong tourism and having largest malls in South east Asia helps cater to being selected a s best destination in Asia for expansion. Being business amiable government adds to positive of Singapore. Business purlieu Factors Demography Population rose 2. 5% in 2012. Total population was 5. 4 Million.The Demography of Singapore consists of mix of Chinese, Indians and Malays which account for 74 %, 9 %, and 13% respectively with maximum population between 20-64. Singapore also is world tourist attractor and counts for approx 12 million tourists a year. Total female population is approx 50% and this results in large market size. Female also play dominant piece in the society as they also earn. This results in freedom of females and opportunity for them to satisfy their needs. Political Stability Singapore the synonym for freedom to do business was ranked in top 10 best countries to start business.It takes 3 Days on average to start business in Singapore and this is result of stable political System in the country. It has been ranked among top countries for business environ ment for consecutive 14 geezerhood setting benchmark. Singapore is worlds one of the least corrupt country in the world. It ranks 1st in corruptions acquaintance Index, 2013. The political Stability in the country has provided the most stable economy in South eastside Asia. Economy The Economy of Singapore is strong with 5. 1% in 3rd of 2013. The Gross Domestic reaping (gross house servant product) in Singapore was worth 274. 70 billion US dollars in 2012.The Expected Net GDP for Singapore is expected to beat market trends and grow more positively in 4th quarter. The Economy is support by FDI, skilled labour and fully planned and excellent Infrastructure. The Rising economy has lead to travel per capita income. With the current economic scenario Singapore impart attract more youth and worldwide players which will bring more fashion conscious society which will indeed help growth of luxury segment. Industry With rising brand conscious population and trending international bran ds today brand is every bit pregnant for innerwear as is for outer wear.This was proved by growth of this segment application even during picture of 2008. The rising economies of scale and large production numbers has led to reduced price of product which has change magnitude demand and purchasing capacity. The following factors cede contributed largely for growth of this industry 1) E-Commerce With rising e-commerce trend and more sophisticated players approach shot in picture the market has been taken by storm by these players. The customers have not fallen but E-commerce has attracted more customers because of easy access and getting products sitting home.Singapore boosts well E-commerce mesh topology with many local players in market along with international Players. The E-commerce has led to fall in prices of product as it involves lesser overhead costs. Association with global E-Commerce players has helped Victoria Secrets attain marvel in other countries and can do the same in Singapore also. 2) Sophisticated Supply chain With rising use of Sophisticated IT tools for inventory planning, forecasting, Designing and scheduling has helped to reduce costs and development of industry in total. Many Global Brands with innovation in Supply chain have set example for the world.Singapore boosts excellent supply chain nedeucerk and being Supply chain Hub is excellent destination. Market abbreviation Singapore Market size Increase in Per capita income has led to entry to Luxury and premium brands advent in Singapore. The Size of market is expanding and will have higher success rate in coming years. The Table Below shows the growth of Womens Inner-ware in Singapore. Source Euro monitor International from good deal associations, trade press, company research, trade interviews, trade sources a) locate Females in Age group of 18-50 which means 200,000 females. Middle and focal ratio Class Tourists Young and Brand Conscious Generation.Competition Triumph , A erie , Calvin Kline , Armani , Sorella , Etam , La Perla Adore-Me offers direct-to-consumer lingerie at about half of Victorias Secret prices Intimint asks customers to take a quiz and enthrals them new lingerie selections every month, based on their preferences True Co. sends women five bras a month, giving them the option of keeping what they alike(p) and sending spikelet what they dont. Low toll and high variety local Players who have well established network in Singapore c) Porters 5 Forces 1) Supplier Power LOW, As Victoria Secret has Production facilities in Thailand and India the supplier Power is very low.Buyer Power HIGH, As Singapore already has high end Lingerie brands in its vicinity the Customers have wider options and can shift their preferences. The market has both lower prices segment and more premium segment. 3) Competitive Rivalry HIGH, As Singapore already houses Premium Luxury lingerie brands who have worldwide recognition, Victoria Secret has high competit ion. 4) Threat of substitution HIGH, The price range plays critical grapheme as Victoria Secret has Competition with lower, same and high price range Products. 5) Threat of new(a) Entry LOW, Being well established worldwide name has its own fan following which attracts masses. newfound entries will take time to create impact and in that mean Time Victoria secret can come up with Contingency plan. Landscape a) Independent Women Singapore being modern and economically sound has Independent women who earn well and spend well. This has led to brand conscious population b) cyberspace Penetration and Media sensitivity Singaporeans are alship canal connected to Internet. This has led to Strong E-commerce market here. The Media plays important role as Singaporeans try new western brands more frequently and invest heavily in it if the like the brand .Population Mix Being strong economy Singapore has attractednationalities from various countries which have brought in sense of fashion, dema nd for authentic classy items. This Demand is of high end products. d) Location With production plants in nearby countries much(prenominal) as Thailand and India and Strong Supply chain hubs the Location is also ideal. Singapore being elegant cant accommodate Production facility so being centre for supply chain helps. intro IN capital of Singapore MARKET FEASIBILITY STUDY Design Victoria Secret is renowned for its strong designing team which comprise mixture of people around the world to conceive each geographic trend.Once they understand the trends they create new trends in the market. It defines Sexiness as youthful, mature, energetic, lovely and intimate. The competitors have goated another value like Triumph emphasises on Simplicity. Victoria Secret will earn from point that Singapore is mix of many. The Design Teams have large market size which they can ass with larger variety. Bold and Loud Brand Promotion This brand brings sense of comfort and pride among women. This is reflected in there promotion activities. The brand highlights the beauty of every individual and helps concealing imperfections with its unique designs.It is most bought product by models. Their Catalogues feature worlds hottest and sexist women in the world. Singaporeans are vivid about Fashion and Luxury products. With Rising Per capita income and proper promotion by hiring trending models of Singapore Victoria Secret can target masses. The Footfall in malls is one of the highest in Asia which can contribute to high sales if located at proper places. Rapid Growth of High-end Female Market Women are booming rapidly in Singapore who are either in White collar jobs, Leaders, Elites, working in Multinationals, entrepreneurs etc.These women have flop jobs, High disposable income and strong purchasing power. level best percentage of Women are highly educated. They are yield and eager to accept and use trendy and fashionable Products with good quality. They Care about their Lifesty les, wellness and bodies. This is supported by fact that Singapore has low obesity Rate of 7. 3 % in females and ranks much below America where obesity is 35. 5% in females. As women consider themselves independent and delicate it is highly workable for them to spend a remarkable amount of income on underwear and branded lingerie for self rewards.This will help Victoria Secret to enter the market easily and reap Benefits of growing and educated economy. Price Barriers and Distribution Channels Normal bra Ranges from 40-80 USD in US which reduces to almost half during sales. Singapore can also cater to demand with same or lesser Price as there are production facilities in India and Thailand. This will help in taming local players who play games of lower prices. Price would not be a Barrier for Victoria Secret to enter into Singapore. Having strong supply chain network with both these countries and being placed near the demand can be met.The Retail Distribution carry are strong and can be built easily in Singapore owing to small country size and Strong local infrastructure. Being Business complaisant environment will help Victoria Secret to Establish Strong Distribution channels in Shorter Periods. Overview Retail market in Singapore is up by 3. 3% in August 2013 is back on track later on falling slightly. Total number of Retailers in Singapore is more than 30000 with less than 1% for Lingerie Products. The stretch of market is high. Singapore is heavily sustained on Imports from US, Malaysia, Thailand and Australia.Market Challenges and Opportunities Singapore has tightened irrelevant nationals working in labour market and this has led to increase in labour markets. The Rentals have gone for toss and are very high. The overheads cost the most for setting up business in Singapore. Being business friendly country the market attracts large number of players who provide cheap products, copied items from various world renowned brands. With challenges are oppo rtunities also, being supply chain hub the country can act as stepping stone to enter bigger markets like of china.The Strong judiciary System and quick decision making helps to curb challenges faced such as intellectual copyrights and those related to design copying. SETTING UP RETAIL OUTLET IN SINGAPORE 1) Documents Required for Registration The following memorials/information is indispensable for registering a Singapore subsection office a) A certified copy of the Certificate of internalization of the foreign company. b) A certified copy of Memorandum and Articles (MAA) of the foreign company. c) Particulars of the directors of the foreign company.A memorandum of appointment and details of at least two persons resident in Singapore who will act as the agents for the Singapore branch office. e) A memorandum executed by or on behalf of the foreign company stating the powers of the local agents. f) Details of the registered office address in Singapore 2) Registration Procedure an d Timeline The professional firm hired to handle the branch office registration will take care of all the necessary registration formalities. No physical visit of company executives is required from headquarters. The registration process consists of two basic steps 1) Name approval 2) Entity registration.The name for the Singapore branch must be the same as that of the parent company. It will generally be okay unless it is equal to any existing company name or is vulgar in nature. Assuming necessary document are ready and there are no delays in the name approval process, registration of a Singapore branch can be completed in 1-2 days. The company registrar will send an email notification confirming the registration of the Singapore branch 3) Retail Outlets Key Facts and Requirements a) Business Incorporation Before one can begin operations, retail button must first be registered with the Singapore Companies Registrar, ACRA.This involves just two procedures that can be completed online within 24 hours. It is best if retail outlet offers unique products and services that are not currently available in Singapores gaudy retail market. b) Approval for Premises One must ensure that intended business premise is an approved location for retail business. To have retail outlet in a conservation building or private property, approval from the Urban Redevelopment Authority of Singapore (URA) is required for making additions or alterations to the premises.A Fire Safety Certificate from the Singapore Civil Defence Force (SCDF) must be obtained to imprecate that retail outlet meets all fire safety requirements. If outlet is located in a shopping mall, the landlord may expedite the necessary approvals for you. 4) Licenses for Setting Up a Retail Outlet in Singapore Depending on the nature of the merchandise or products offered by retail outlet, apply for the relevant licenses. If outlet offers products which can affect human health and safety, relevant licenses may be r equired.To Import and sell cosmetics products domestically, notify the Health Sciences Authority (HSA) before placing the product in the market via the HSAs PRISM site. The fee for the notification of cosmetic products is pegged to each products risks and variation (colour etc). 5) Hiring Staff Starting a retail outlet or franchise means that one may need to bring on board employees from home country to oversee operations. If one intends to employ or transfer employees from home country, apply for the relevant Singapore piece of work pass on their behalf.The Singapore employment pass is however subject to approval by the manpower authority and must meet Singapores new productivity vision. 6) Taxation of Singapore discriminate A Singapore branch is generally considered a non-resident company for tax purposes. Non-resident companies are not worthy for tax benefits resulting from available tax incentives and tax treaties meant for resident companies.Annual Filing Requirements Secti on 373 of the Companies Act requires a foreign company to file its Annual Report and the audited accounts of its Singaporean branch office within two months of its Annual General Meeting, or within 7 months from theend of its financial year whichever is earlier. Also, each Singapore branch is required to file a Tax Return on an annual basis. MARKET ENTRY STRATEGY Victoria secret can enter Singapore Market in following ways American exporters use agents or distributors to serve the Singapore market and other markets in Southeast Asia. Singapore firms are aggressive when it comes to representing new products and usually respond enthusiastically to new opportunities. Singaporean companies are uncivil to joint venture proposals.Price, quality and service are the main selling factors in Singapore. Prospective exporters to Singapore should be aware that competition is strong and that buyers expect good after-sales service. Selling techniques vary according to the industry and product, bu t are comparable to the techniques used in any other sophisticated market. It is also important for U. S. firms to visit their representatives and maintain a good relationship with them. Victoria Secret has expanded in Maximum countries with 100% ownership strategy expect countries where it is difficult or impossible.As Singapore is business friendly and Provides Option for 100% investment Victoria Secret should come as 100% subsidiary. RECOMMENDATIONS 1) Enter the Singapore with 100 % subsidiary 2) Launch all product range in one go from Innerwear, shoes, cosmetics and clothes. 3) Target Shopping Centres for their retail operations for better Visibility 4) Promotion using both international and domestic models for better appeal 5) Enter with 2-3 Stores in Initial Phase for better understanding and Expand promote after setting customer base 6) Join hands with E-Commerce industry both domestic and International to promote brand 7)Target not only Young but also Middle age and Old age 8) High Variety and Utmost quality to remain Core of Business in Singapore also 9) Customized Marketing using social media and Electronic Platform 10) Customized Designs for Singapore Customers as per their sagacity and like 11) Customer Engagement using print media 12) Virtual Trial Rooms and trained Women stave for guidance on shape and size

Southwest Airlines Essay Example for Free

sou-west Airlines EssayBackg shine Summary south-west Airlines establish in Dallas was founded in 1967 by Rollin King and Herb Kelleher. It is one of the major domestic airliners which provides carrier and passage service. This companionship has 35,499 employees and it runs over 500 Boeing 737 aircraft in 67 cities in the US. Southwests principal determine be Providing first-fare and short haul service.Offering the highest quality of customer service.Putting a lot of impressiveness on the fair treatment to its customers. Building friendly relationship between its customers and employees. Southwest Airlines has wind a neat position in the airline industry by adopting five important strategies. First, using the minor league airports which swallow helped the follow to reduce traffic delays and increase passenger convenience. Second, flying one kind of aircraft has helped it to achieve lower training cost. Third, reducing turn-around time by using point-to-point strategy, has avoided the use of complicated reservation go ashes. Forth, not offering assigned seating and preferential treatment on frequent fliers, has led the confederacy to affirm better ticket price. Lastly, emphasis on building bang-up relationship between passengers and attendants has been a well valuable factor.Southwest uses a different kind of reward programs. For instance, the reward for frequent fliers includes drop out flights according to the play up of flights which means if you fly eight round trips or sixteen one counseling trips, you will sit one giving round trip ticket. In addition the company offers free drink coupons, toll-free reservations phone numbers, and credit with a preferred partner, which means if you take fifty round trips in a year, you can designate one person to travel with you for one year.Southwest Airlines primary(prenominal) competitors are Continental Airlines, USAir ways, Delta, United airlines, and American Airlines. As you can see in th e table below, the true days have been really challenging for the industry. withal Southwest has been able to increase its operating revenues.Southwest decided to go public in 1977 with the ticker symbol LUV. The company gained $11,023 million in 2008, and forthwith its stock price reaches $9.83. Its strategy as an egalitarian company has let the company achieve success. However some frequent passengers have raised some questions about the policy of avoiding preferential treatment for its leal customers.Major businessThe Southwest Airlines major problem is the threat to turn a loss some of its frequent customers. The object lesson illustrates two opposite kinds of frequent passengersThe first one is William Mark, who loves almost everything that Southwest provides such as the probability to come earlier and have a great seat, the absence of meals, and the ticket prices. The another(prenominal) one is Liz Bast, who loves the policy of using minor league airports, but has co mplaints related to the ways of seat assignment, the rules about upgrading circumscribe tickets, and she wishes to have preferential treatment, especially because she flies more than 100.000 miles per year. The customers like Liz Bast might be looking for another(prenominal) airliner company. Therefore, Southwest needs to figure out one strategy which helps to avoid this problem.Contributing FactorsThe threat to lose some of Southwests frequent customers is caused by five factors Recheck-in baggage Passengers with connected flight who are going to switch to another airline have to pick up their checked baggage and recheck-in with the nigh airline. No assigned set for passengers Southwest used first-come first-served system in seats assignment, which means raft who arrived first will get the better seats. This is an issue because passengers might easily change their preferences and fly with other airlines. For example, Liz Bast is a frequent customer of Southwest Airlines, but be cause she is always busy she comes late to her flights and the company cannot offer her the seat she wanted. Lizs problem will be solved if she could book a proper(postnominal) seat and this service is not valid at Southwest Airlines.Rewards count on trips number in that location is no credit given to passengers on how many miles they flew, but free flights are offered according to the number of trips taken. Therefore, customers could choose Southwest Airlines for only short flights because the length of flight is not a factor in the company reward system. Restricted fare tickets Passengers with restricted fare tickets cannot use their tickets if they missed the flight without compensable the difference even if they werefrequent customers. This strict policy gives the customers a feeling that the company does not care for their business. High competition in the industry 2001 was so difficult for airlines industry, the Southwests competitors might be thinking of attracting its lo yal customers for their benefits.Advantages and Disadvantages of Potential SolutionsFirst SolutionSouthwest Airlines makes an advertisement rill, which emphasizes not only its low fare but in any case high quality customer service.AdvantagesIt will help increase the companys image and awareness.If the company construct a good advertisement campaign, it will increase its gross sales and that will lead to increase the companys revenue It will be a good communication tool for the company to reach out to its costumers and let them know about the companys value.DisadvantageThe campaign might increase sales, but it would not give what frequent customers really want. The campaign will be costly and it is possible for Southwest to spend a fortune on it and get a little profit.Second SolutionSouthwest changes its policies on seat assignment and ticket restrictions in two ways By paying $25 extra fee, the customers can choose their seat. For frequent customers, who have flown more than fiv e times per year, there will be no charge on their restricted fare tickets if they miss their flight.AdvantageUsing this strategy we think that Southwest might retain costumers who expect to be treated with some priorities or differentiation. Likewise, we consider that with this strategy the company might increase its incomes, and also attract some clients of its competitors.DisadvantageThe company identity will be changed from an egalitarian company to a privilege one. Therefore, this policy might confuse clients about what thereal target is.RecommendationWe suggest the arcsecond solution, which is to change the companys policies on seat assignment and ticket restrictions, for five reasons First, the main problem will be solved by giving clients, such as Liz Bast, the opportunity to decide their seats with extra fee. In addition, this solution will keep the companys customers more satisfied and at the same time increasing their loyalty. Second, solution number two will increase th e companys revenues. According to The Wall Street Journal1, by receiving extra fee on assigning seats, Southwest could add seven hundred fifty million dollars ($750.000.000) in its year revenues. Third, if you take a look at first solution, you can see that it will increase the awareness of the company products, offers, and strengthen the companys image.However, it will bring more costs to the company by spending more money on its advertising campaign Forth, it is a long-term solution. By giving an advantage to the customers who make their reservation earlier, Southwest will strengthen its position among competitors, and the major problem will be solved. Finally, with the second solution, Southwest airlines should emphasis more on its customers reward system and improve it. Moreover, in a very competitive sphere where Southwest operates, it must rely on customers loyalty and with such reward system it should attract more customers.